This is a cross-channel marketing campaign for Dell's proprietary CRM platform marketing tool. The Black Friday in July shopping event kicks-off the back to school season for consumer and small business customers. Our goal was to generate demand for Dell products featuring aggressive promotional offers for a limited amount of time. Demand generation was measured with increased clicks, calls and region specific revenue goals. The pink flex areas in the quick reference guide are the areas which were intended to be customized for regional products and offerings. Creative content for a demand generating marketing campaign like this typically included customizable template masters and sample creative proofs of concept. Proofs of concept included copy, monitor screens, email, online banner ads, social posts, print ads, free standing inserts (FSI) and direct mail assets.
My Role
Some of the design decisions I made for this campaign included concept ideation, image selection, color choices, proof of concept layouts and customizable CRM tool templates for regional marketing teams. They align and elevate Dell's brand style and the sale event look and feel. The selected confetti concept copy and imagery along with bold product offers for a limited time gets customers excited about shopping for technology. It celebrates the feeling you have when you open a box and find a big surprise that makes you happy. It's a great product at a great price!
Some of the design decisions I made for this campaign included concept ideation, image selection, color choices, proof of concept layouts and customizable CRM tool templates for regional marketing teams. They align and elevate Dell's brand style and the sale event look and feel. The selected confetti concept copy and imagery along with bold product offers for a limited time gets customers excited about shopping for technology. It celebrates the feeling you have when you open a box and find a big surprise that makes you happy. It's a great product at a great price!
Quick Reference Guide contains sale event campaign direction and elements, creative examples, master templates, copy and image assets for global regional marketing teams