No Guts, No Glory
The comfort zone – for some jobs, it’s a rare luxury. For your job, you might have to take risks to get things done, and having a partner you can trust is a huge advantage.
Rugged Extreme is ready to back you up, every step of the way. It’s like your parachute – it just has to work, no matter what. Rugged Extreme has the guts to deliver on your toughest demands.
The first responder is the hero in this concept. We wanted to humanize our product with an emotional conceptual approach. We focus on the guts of Rugged Extreme to back you up, no matter how risky your job gets.
Campaign banner ad
Photo shoot hero imagery
Campaign email
Latitude 12 Rugged Extreme convertible laptop banner ad
Interactive product tour: Latitude 12 Rugged Extreme convertible laptop
Latitude 12 Rugged Extreme convertible laptop product detail page
Latitude 14 Rugged Extreme laptop banner ad
Interactive product tour: Latitiude 14 Rugged Extreme laptop
Latitude 14 Rugged Extreme laptop product detail page
More images from the photo shoot
