Dell Latitude Rugged Extreme

Advertising, Graphic Design, Interaction Design
No Guts, No Glory - Rugged Extreme Product Launch
Marketing and experience
The comfort zone – for some jobs, it’s a rare luxury. For your job, you might have to take risks to get things done, and having a partner you can trust is a huge advantage.
Rugged Extreme is ready to back you up, every step of the way. It’s like your parachute – it just has to work, no matter what. Rugged Extreme has the guts to deliver on your toughest demands.
The first responder is the hero in this concept. We wanted to humanize our product with an emotional conceptual approach. We focus on the guts of Rugged Extreme to back you up, no matter how risky your job gets.

Rugged Extreme product launch banner ad

Rugged Extreme product launch email

Latitude 12 Rugged Extreme convertible laptop banner ad

Latitude 12 Rugged Extreme convertible laptop product detail page

Latitude 14 Rugged Extreme laptop banner ad

Interactive product tour: Latitiude 14 Rugged Extreme laptop

Latitude 14 Rugged Extreme laptop product detail page

Rugged Extreme Product Launch Photo shoot
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